The training moves from foundational concepts to applied practice in a deliberate sequence. Each module prepares you for the next without requiring any prior SEO knowledge.
The curriculum is divided into three phases that mirror how understanding actually develops. You don't need to rush through them. The self-paced format means you can move at whatever speed your schedule and learning style allow.
Understanding how search engines process job postings differently from standard web pages. What signals matter. Why careers pages have unique SEO characteristics. How your current setup compares to what search engines expect to find.
The hands-on phase. Writing job descriptions that work for both human readers and search engines. Structuring your careers section for crawlability. Working with structured data. Understanding keyword research in a recruiting context.
Keeping what you've built working well over time. Managing the lifecycle of job postings. Tracking visibility changes. Adapting when search platforms update their behavior. Building a sustainable practice rather than a one-time fix.
Each module is designed to be completed in a focused session. Some are shorter and conceptual. Others are longer and involve working through your actual careers page as you go. You're not just watching videos about SEO, you're applying concepts to your real context as you learn them.
There's no deadline. No cohort schedule. No pressure to complete modules at a pace that doesn't fit your work. The sequence is fixed because the concepts build on each other, but the timeline is entirely yours.
Work through modules when it fits your schedule. Pause and return. Revisit earlier modules when you encounter a new situation that connects to them.
Each module produces something tangible. A revised posting, a checklist, a documented process. You leave with artifacts you can use immediately and return to later.
Modules are updated when search platform behavior changes in ways that affect how HR teams should manage their careers pages. What you learn reflects current reality.
Every concept is explained in plain language before any technical terminology is introduced. You'll understand why something matters before you learn what it's called.
Why the job title your company uses internally may not match what candidates search for. How to find the actual search terms candidates use. The difference between head terms and long-tail variations in a recruiting context. How location affects keyword strategy for roles that have geographic requirements.
A keyword map for a current open role, including primary title variations, location modifiers, and supporting descriptive terms. A documented process you can repeat for future postings without starting from scratch each time.
Google Search Console, Google Keyword Planner (free tier), and basic search suggestion techniques that don't require any paid software. The module explains what each tool shows and what its limitations are.
The Who This Is For page describes the specific roles and situations where this training is most useful, so you can assess the fit before committing any time.